New exhibition invites visitors to meet a league of superheroes under our feet!

Canada Agriculture and Food Museum
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A group of cartoon soil superheroes.

OTTAWA, ON, July 16 2021— Beneath our feet, a league of superheroes are at work to make life on earth possible. Discover the secrets of soil science and conservation in Soil Superheroes, a new interactive exhibition at the Canada Agriculture and Food Museum, one of three museums under Ingenium – Canada’s Museums of Science and Innovation. With on-site and digital programming, Soil Superheroes will bring awareness to soil health and sustainability – a critical issue that effects food security, climate, health, and the overall quality of life of Canadians.

Soil Superheroes provides visitors with an underground perspective on the importance of our soil. Come meet the star players — such as Captain Clay, The Mole, and Wonder Worm — and learn how their superpowers not only provide humans with food and medicine, but also clean the water we drink and protect our climate. Through playful imagery and a colourful storyline, these small-but-mighty characters help us answer the questions, “What is soil, anyway? Why is it so important?” They also remind us that human activities — from farming practices to what we buy, reuse, and recycle — affects soil health around the world.

Soil Superheroes was developed by the Canada Agriculture and Food Museum, in partnership with a league of industry and soil knowledge experts: Fertilizer Canada, Canadian Seed Growers Association, CN, Agriculture and Agri-Food Canada, Glacier FarmMedia, Soil Conservation Council of Canada, Nutrients for Life, Farm Credit Canada, and Natural Resources Canada. We would also like to thank the Ingenium Foundation and its generous supporters who contributed to this project; The McLean Foundation and TD Friends of the Environment Foundation. The Canadian Commission for UNESCO has also provided a patronage letter for this initiative in recognition of the links to the UN Sustainable Development Goals.

This one-of-a-kind exhibition opens at the Canada Agriculture and Food Museum in Ottawa on July 16 for one year. The Soil Superheroes travelling exhibition will then hit the road for a three-year tour from coast to coast to coast visiting urban centre museums, remote communities, science centres, libraries or other public venues. More information can be found here.

Quotes

“The Canada Agriculture and Food Museum is thrilled to share Soil Superheroes with our audiences. This interactive exhibition will contribute to a greater understanding and appreciation for the vital role that soil health plays in our environment and to our overall quality of life. We hope our newly assembled band of superheroes will spark visitor curiosity about the importance of soil stewardship and sustainability.”

- Kerry-Leigh Burchill, Director General at the Canada Agriculture and Food Museum.

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Media Contact

Philippe Tremblay
Ingenium – Canada’s Museums of Science and Innovation
ptremblay@IngeniumCanada.org
343-543-5337

About the Canada Agriculture and Food Museum

Ingenium – Canada's Museums of Science and Innovation oversees three museums, one of which is the Canada Agriculture and Food Museum. The museum offers hands-on food literacy demonstrations and immersive exhibitions on a working farm in the heart of our nation’s capital. It showcases milestones in Canadian agriculture which inform and inspire the future of food security and sustainable agriculture.  It also highlights the relationship between agricultural science and technology and Canadians’ everyday lives. Visitors to the national site have a unique opportunity to experience hands-on demonstrations, participate in seasonal programs and to see diverse breeds of farm animals as well as technology. Virtual visitors and national audiences are able to access learning modules, experiments, recipes and online programs that feature key issues of our time.